Adressing the Elefant in the Room

If you're reading this, chances are that you talked to me, expressed your concerns regarding Neomir being a startup - and I sent you the link to this article. Your concern is one that I hear frequently and take seriously. And so I thought, I could write this article to share my thoughts on the topic.

I hear you.

Let’s start with the obvious: your concern is valid.

Working with a startup does come with disadvantages compared to working with a well-established vendor. Startups typically have:

• Smaller teams
• Shorter track records
• Fewer reference customers
• Less redundancy in people and processes
• Products that are still evolving

Ignoring these realities would be dishonest - and that’s not how Neomir operates. The question is not whether these disadvantages exist, but how they are addressed and what you gain in return.

What you give up with a startup

When choosing a startup over a large vendor, you typically give up:

• Brand safety: Big names feel safer in procurement and management discussions.
• Mature bureaucracy: Established processes, certifications, and standardized offerings.
• Guaranteed longevity: Large vendors are unlikely to disappear anytime soon.

These are real trade-offs. For some use cases, they may even be decisive. But they are only one side of the equation.

What you gain - and why decision makers choose Neomir

1. Speed and Focus

Neomir exists for one reason: solving data quality problems well.

We are not balancing dozens of product lines, internal politics, or legacy customers. This means:

• Faster decision-making
• Faster implementation
• Faster iteration based on your feedback

When something doesn’t work, it gets fixed - not discussed for quarters.

2. Direct access to the people building the product

At Neomir, you don’t talk around the product team - you talk to it.

This has concrete advantages:

• Your requirements directly influence the roadmap
• Edge cases are treated as opportunities, not annoyances
• Feedback doesn’t get lost between sales, consulting, and engineering layers

In practice, this often means solutions that fit your reality instead of forcing you into a predefined framework.

3. No legacy, no Lock-In thinking

Established vendors often optimize for:

• Backward compatibility
• Existing contracts
• Legacy architectures
• Making sure that one guy who has been using the software for 15 years doesn't get angered by a new UI

Neomir doesn’t have that baggage. The result:

• Modern, clean architecture
• Pragmatic integrations instead of heavy middleware
• A focus on long-term data quality, not short-term reporting cosmetics

We design for how data landscapes actually look today, not how they looked ten years ago.

4. Incentives that align with yours

This point is often underestimated.

For a startup, every customer matters deeply. Your success is not a nice-to-have - it is existential. This creates a very different dynamic:

• We care about outcomes, not licenses sold
• We care about adoption, not shelfware
• We care about trust, because reputation is everything

Large vendors can afford unhappy customers. Startups can’t.

5. The best customer service you've ever seen

We don't have a ticketing system. You don't create a customer service ticket.

No, you can literally text us on Microsoft Teams or give us a call.

Beyond fast response times and hands-on support, there is something even more important: direct accountability. Your project lead gets my personal phone number. If something critical happens, you can call me directly - yes, even at 3 in the morning - and I will pick up (please apologize if my voice sounds sleepy at that time ;-).

This is not a marketing promise. It’s how we operate.

What this means in practice:

• No support queues
• No escalation chains
• No “we’ll get back to you next week”

When an issue impacts your business, it becomes our issue immediately. Problems are solved by the people who can actually fix them, not passed between departments.

How we reduce risks for you

We actively design Neomir to reduce risks for you by minimizing dependency and lock-in:

• Non-invasive integrations that don’t change or destabilize your existing systems
• No data lock-in - your rules, results, and metadata always remain yours and can be exported at any time
• Interoperable architecture based on clean APIs and open standards
• Direct accountability with fast decisions and immediate corrective action when needed

In short: working with Neomir should never put your data, systems, or future choices at risk.

The real question you should ask

The real decision is not:

Startup or established company?

It is:

Which choice sets us up better for sustainable data quality in the long run?

For many organizations, especially those that are building a professional data quality management from scratch, the advantages of a focused, accountable, and highly motivated startup outweigh the perceived safety of a large name.

A Final Thought

Neomir is a startup - by design, not by accident.

If you are looking for the safest possible checkbox in a procurement process, we may not be the right choice.
If you are looking for a partner who is deeply invested in solving your data quality challenges with you, we are.

If you’d like to discuss your specific concerns openly, I’m always happy to do so.